Privacy Policy - UniThrive

Effective Date: January 1, 2025

UniThrive ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

We may collect and process the following data about you:

• Personal Identification Information: Name, email address, phone number, etc.
• Demographic Information: Age, gender, location, preferences
• Financial Information: Payment details for purchases (processed securely)
• Technical Data: IP address, browser type, device information
• Usage Data: Pages visited, time spent, navigation paths
• Cookies and Tracking Technologies: As described in our Cookie Policy

2. How We Use Your Information

We use the information we collect in the following ways:

• To provide and maintain our services
• To process transactions and send order confirmations
• To communicate with you (service updates, security alerts)
• To improve our website and services
• To personalize your experience
• For analytics and market research
• To comply with legal obligations

3. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual Necessity: When processing is needed to fulfill our services
• Legitimate Interests: For business purposes that don't override your rights
• Consent: Where you've given explicit permission
• Legal Compliance: When required by law

4. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

• Service Providers: Payment processors, hosting providers, analytics companies
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In case of merger, acquisition, or asset sale

All third parties must comply with equivalent data protection standards.

5. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your country. We ensure appropriate safeguards are in place for international transfers.

6. Data Security

We implement appropriate technical and organizational measures including:

• SSL/TLS encryption for data transmission
• Regular security assessments
• Access controls and authentication procedures
• Staff training on data protection

However, no internet transmission is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain personal data only as long as necessary for:

• Providing services to you
• Complying with legal obligations
• Resolving disputes
• Enforcing agreements

Typical retention periods:

• Account data: 3 years after last activity
• Transaction records: 7 years for tax purposes
• Marketing data: Until consent is withdrawn

8. Your Rights

Under UK GDPR, you have the right to:

• Access: Request copies of your personal data
• Rectification: Correct inaccurate information
• Erasure: Request deletion under certain circumstances
• Restriction: Limit processing of your data
• Portability: Receive your data in a structured format
• Objection: Object to certain processing activities
• Withdraw Consent: Where processing is based on consent

To exercise these rights, please contact us at contact@unithrive.net. We may require identity verification.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Authenticate users and prevent fraud
• Remember preferences and settings
• Analyze site usage and improve services
• Deliver targeted advertising (with consent)

You can control cookies through browser settings. Disabling cookies may affect functionality.

10. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect data from children. If we discover such collection, we will delete it immediately.

11. Policy Changes

We may update this policy periodically. Material changes will be notified via email or prominent website notice. Continued use after changes constitutes acceptance.

12. Contact Us

For privacy-related inquiries or to exercise your rights:

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).